About Ashford International: The home of Smart Repairs

SMART REPAIR stands for Small Area Repair Technique and is a high quality, low cost repair programme for all minor damage.

Designed to save cost and time - it is a proven system now operating in a number of sectors. It is used on new and used vehicles, commercial vehicles, motorcycles, caravans, boats and aircraft.

At Ashford International, training programmes are conducted in groups of no more than five trainees, ensuring each trainee has an in-depth understanding of the system and full confidence in use of the products.

SMART Repairs include a wide variety of minor repairs:

* Minor Paint Damage Repair
* Stonechip Repair
* Dent Removal
* Bumper and Trim Repairs
* Upholstery and Seat Repair
* Glass Repair
* Allow Wheel Repair
* Car Scratch Repair
* Car Dent Repair

Repair Examples:

Here are some sample repairs showing the high quality results that can be achieved using Smart Repair Systems.

Dent Removal

Using metal levers to massage out dents from behind body panels

Stonechip Repair

Stone chips seen on BMW bonnet can be repaired without expensive resprays.

Leather Repair

Cuts and snaggs in Leather can be repaired successfully.

Plastic Repair

Scuffs and scrapes on plastics become invisible.

Bumper and Trim Repairs

Using our plastic bumper repair system this scuff is an easy localised repair.

Minor Paint Repair

Upholstery and Seat Repair

This Smart Repair on velor seat solves a common problem (a cigarette burn) without having to replace the seat or get it re-covered.

Background

The European Automotive Smart Repair market shows signs of real growth following some years of education, awareness building and sector inertia. It has not always been easy to communicate the benefits of Smart Repair products and processes to potential trade users who have a vested interest in maintaining the cost of vehicle refurbishment and accident repairs. Intentionally the motorist has not been made aware of the cost and time benefits.

Now vehicle manufacturers, dealer groups, insurers, de-fleet organisations, auction houses and bodyshops are seeing the real cost and time benefit Smart Repairs can deliver. Likewise the consumer market place represents enormous untapped potential.

‘Repair not replace‘ is the philosophy which drives a CRM programme delivering key additional revenue and customer retention. No insurance claim or effect on the customers no claims bonus – a fast effective ‘while u wait‘ repair which leaves the customer delighted. ‘Repair not replace’ delivers additional margin and is aligned to the latest environmental and governmental policies.

The Company

Ashford International Limited (“Ashford”) has been at the forefront of the automotive Smart Repair industry for the last 10 years and leads the market in terms of market intelligence, distributor network, product range, training and customer support. Established over a decade ago it has consistently invested in research and development producing new ideas, products and services across all areas of the vehicle minor repair market. The company has trading partners in a number of key international markets around the world, all receiving the same high quality, low cost product. The management have over 150 years experience between them in the bodyshop and minor damage repair sectors as well as motor industry expertise including manufacturer, dealer group, crash repair, FMCG and marketing backgrounds.

In the UK/Europe products are manufactured, distributed and marketed directly under the Intelligent Repair system brand, or via Refinishing distribution such as NIBS or under private label (‘Bodyline’ -Unipart/Brown Brothers and ‘Perfection’- Morelli ). They represent the largest and most comprehensive range available in the Smart Repair market today. The company also supplies Halfords a range of DIY kits under the ‘Smart Repair Solutions’ brand and recently QVC.
The company’s product reputation is second to none in terms of quality and durability.
It has distributors in France, Holland, Belgium, Italy, Germany, UAE & the Czech Republic along with customer relationships in Japan, Israel, Hungary, Poland, Sweden and the USA

The company is now launching a range of new refinishing products aimed at the business and consumer markets. It works with most leading paint brands including PPG, Dupont, Standox and Glasurit and is the international ‘super’ distributor for Esprit Windscreen Repair Systems.

Approved By

Leading vehicle manufacturers, dealer groups and retailers include Mercedes Benz UK, Fiat, Alfa Romeo, Audi , Volkswagen, Halfords, Sytner.

Smart Repair - Dent Removal Smart Repair - Stonechip Repair Smart Repair - Upholstery and Seat Repair